Prima Czar,  a boutique studio for men was set-up by Prakash Arora and his son Ravi Arora in 2012. They have been in wholesale textile trade since 1970. With their strong inroads into the industry and the goodwill established through two generations of business practice, the Arora duo saw tremendous potential in diversifying into fashion retail and rolled out their first, single-brand outlet.

Today, Prima Czar offers an unparalleled experience of men’s Customized clothing; shoes and accessories, with a range of exciting services to make shopping fun and convenient for men who like to dress well.

Customers can choose from a wide range of internationally-branded, as well as the best of Indian exquisite fabrics that are tailored according to an individual's specific requirements.